across go-to-market without losing the human connection that wins customers
Lauren Goodell helps organizations lead with AI
Lauren Goodell is a two-time founder, keynote speaker, and go-to-market strategist helping organizations navigate the biggest shift in sales since the internet: the rise of AI.
After spending nearly a decade leading enterprise sales at Microsoft and Salesforce, Lauren built and scaled her own venture-backed technology company before transitioning into advising founders and revenue teams on how to build modern, AI-enabled go-to-market organizations.
Her work sits at the intersection of technology and human connection, helping companies adopt AI in ways that create better customer experiences instead of replacing the relationships that drive revenue.
Lauren has been recognized as one of JPMorgan's Top 100 Women to Know in the U.S. and a Top 25 Woman in Business by the Charlotte Business Journal. Her insights have been featured on stages across the country, where she speaks on AI adoption, the future of selling, founder-led growth, LinkedIn as a revenue engine, and building trust in an increasingly automated world.
Known for blending founder stories, real-world experience, and immediately applicable frameworks, Lauren's sessions are practical, engaging, and refreshingly honest. She believes the future doesn't belong to the people using the most AI—it belongs to the people who know when technology should step in and when a human should.
Lauren’s Speech Topics
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More Human Than Ever
WINNING IN AN AI-DRIVEN WORLD
As AI makes average work easy, what makes you indispensable? Drawing on her time at Microsoft and Salesforce, Lauren Goodell shows leaders how to turn trust, judgement and human connection into their sharpest competitive edge.
Sales Kickoffs • GTM • Revenue -
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Resilience Is a Contact Sport
TRAINING FOR LIFE’S HARDEST HITS
Resilience isn’t something you’re born with, it’s built one hard decision at a time. Lauren shares the setbacks, pivots and reinventions behind her career, and how to turn your hardest seasons into your biggest advantage.
Women's Conferences • Women in Tech • Leadership -
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AI by the Numbers
SEPARATING HYPE FROM REALITY
The headlines are loud, but what does the research actually say? Lauren cuts through the noise with data from Standford, McKinsey, Microsoft and more, revealing where AI delivers real ROI, and what separates the leaders from the rest.
Technical/Data/Research Backed • Informative
Fee & Travel
Virtual fee
$10,000-$15,000
In-person fee
$15,000-$20,000
Travels from
Charlotte, NC
Listed fees are base range and may vary based on event specifics like location, duration, or requirements. Contact us for a tailored quote.
Praise for Lauren