Purpose Beyond the Stage

In the world of thought leadership, it’s easy to get caught up in visibility. The stage, the spotlight, the audience, all of it can feel like the goal. But at LOUD MGMT, we see something different driving the leaders who create real change.

Their power comes from their purpose.

That’s why Marty McDonald’s work resonates so strongly with us. She is on a mission to inspire one million people to submit their Audacious Ask. And to be honest with you, this mission is a reminder that purpose-driven leadership starts with a willingness to move, to speak up, and to pursue something bigger than personal success.

Audacity as a Way of Leading

Marty’s work is rooted in action. She has spent more than a decade helping organizations build bold, inclusive cultures through fearless leadership and clear, actionable strategy. Her career includes moments where she trusted her instincts and acted on opportunities that aligned with her purpose, including a hallway conversation that sparked the Black Girl Magic gummy bear collaboration. It’s a small window into how she approaches possibility: with conviction, clarity, and a willingness to speak up.

Purpose Beyond the Stage

The leaders we support at LOUD MGMT aren’t chasing visibility for visibility’s sake. They’re building impact. They’re shaping culture. They’re creating work that resonates long after the event ends.

Purpose-driven leaders:
→ Share ideas that spark momentum
→ Build communities that feel seen and supported
→ Create opportunities that didn’t exist before
→ Lead with clarity, confidence, and authenticity
→ Invest in their own growth so they can lift others

This is the kind of leadership Marty models. As the founder of Boss Women Media, a global community of more than 100,000 women, and Elle Olivia, a purpose-driven brand scaled into 400+ Target stores nationwide, she bridges corporate strategy with community-centered innovation.

The Audacious Ask

A Collective Movement

The mission to collect one million Audacious Asks centers on visibility, courage, and representation. It highlights how many people are ready to claim something bigger for themselves and put language around their goals. Each submission reflects someone choosing clarity and taking a step toward the future they want. When people name what they want, they create momentum. When they share it publicly, they create community. And when a million people do it together, they create a movement that others can see and join.

So, why does purpose matter so much right now?

People are looking for leaders who stand for something real. They want honesty, direction, and meaning. They want to hear from people who are willing to take risks that matter. And we're not talking for attention, but to make an impact.

Purpose-driven leadership cuts through noise. It builds trust. It creates belonging. It turns audiences into communities and communities into movements.

This is the work Marty is doing. This is the work LOUD MGMT champions.

Your Purpose Is Ready for Its Next Step

If there’s one idea at the center of Marty’s message, it’s this: purpose grows when you act on it. You don’t need a stage to begin. You don’t need a perfect plan. You need a direction and the willingness to move.

So here’s the invitation:
What is your Audacious Ask?
What is the idea, opportunity, or shift you’ve been holding onto?

Purpose becomes powerful when you give it movement.
Audacity becomes natural when you practice it.
Impact becomes real when you share it.

Let’s make it loud.